Carolyn Pitt

Client Strategy Director, Hulsbosch
 https://www.hulsbosch.com.au/

Carolyn is responsible for managing all of Hulsbosch’s clients brand strategy. A firm believer in the crucial role brand plays in business success, Carolyn has been delivering brand strategy and identity projects to the Australian market for over a decade. Carolyn’s clients benefit from her experience and insight across a wide range of clients and sectors, as well as her practical and strategic approach to problem solving. 

Her clients have included APN Outdoor, IAG, Virgin Australia, Foxtel, Deloitte and Link Group. Carolyn has a B.Comm in Marketing and International Business. 

 

All Sessions by Carolyn Pitt

  • 11 May 2023


  • 11:00  - 11:45
    Branding is essential because not only is it the link that connects the company to the customer and vice versa, but if nurtured correctly can become a powerful tool for driving business. Independently owned branding and design agency Hulsbosch has not only worked with and created some of Australia’s most recognisable brands, including Woolworths, Qantas, Eftpos, and Virgin Australia, to name a few, but as a family business, they understand that leveraging family ownership is a unique opportunity presented to family businesses when formulating their branding strategy. Hear from second generation family member and company director, Jaid Hulsbosch and Carolyn Pitt, strategy director as they explore how they create Australia’s most famous and iconic brands. Illustrated using case studies they will discuss the fundamentals for developing an effective brand strategy and visual identity, and when – and how – family members sharing the same attitude and values towards the business can create a competitive advantage.
    Parallel Session




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Carolyn Pitt