Linda Ginger has 20+ years experience as a market strategist, helping companies discover and launch innovations. Until her involvement with the largest known innovation research project, started at Intel and Harvard Business School in 2006, she believed innovation was unpredictable.
With more than 15 years of quantitative research with some of the world’s largest, most innovative, marketing leading companies, the research findings have demonstrated how highly predictable innovation is when specific strategies are applied.
Through speaking engagements and facilitated workshops, Linda shares the simple, counter-intuitive science and strategies used by the Fortune500, that is now enabling startups, SMEs, family business and not-for-profit businesses to confidently innovate and achieve exponential success with reduced risk.
To read the session overview click below.