Janine Allis is not your everyday success story. In her 20s, she travelled the world working as a nanny in France and working for the rock icon David Bowie on his yacht.
Returning to Australia, Janine met and married ‘the one’ and they founded Boost Juice in 2000. With a vision to “do retailing differently”, Boost Juice delivers a unique customer experience based on the “love life” philosophy and getting more fruit and vegetables in people’s diet, which they are achieving, with over 2 million smoothies or juices sold every month.
Taking Boost Juice from an idea to an international Australian iconic brand with four kids in tow has not been an easy path. Along that journey there have been successes, failures, huge highs and equally huge lows, but the most important things are the mistakes made and lessons learnt along the way.
And as if that wasn’t enough! Janine is also Executive Director at Retail Zoo, which includes the brands Salsa’s Fresh Mex, CIBO Espresso and Betty’s Burgers & CONCRETE CO, employing almost 7000 people across a total of 600 stores.