Coopers is a brewing family. It’s in their blood. Their passion for brewing has kept the family together and helped the business through economic recessions, wars, government imposts, changing tastes, pandemics and the occasional hostile takeover bid.
After dedicating over 150 years to the art of brewing, Coopers is an icon.
With the incumbent generation in their 50’s and 60’s, it’s time to plan for the next transition.
Australia’s leading family of brewers has restructured its senior management to enable the 5th generation to transfer from commercial to custodial roles while the upcoming 6th generation find their feet. The role of non-family executives will be key to this process.
Join Melanie Cooper and her nephew Andrew Cooper as they share: how the business is transitioning from the 5th to the 6th generation, the measures they have put in place to future-proof the business, and what it feels like to be the custodians of the Coopers legacy.